Nothing Wrong with a
Little Homework
No doubt our clients make better decisions when they’re
informed. So we invite you to use our Resource Center, where
you can research and make good decisions today that will directly
affect your business tomorrow. Because the question isn’t
“Why CRM?”, it’s “When CRM?”.
Customer Systems has the answer.
Browse CRM Industry Research
| Articles |
"The
Integrated Ecosystem for Customer Relationship
Management"
CRMguru.com |
"…Nearly
all senior executives recognize the importance of
building strong customer relationships;…Only
slightly more than half of these same executives
are proactively working toward this end. How to
explain this disconnect?" |
"Branding
the Customer Experience"
IntelligentEnterprise.com |
"CRM
is not necessarily about automating or speeding
up existing operational processes; rather, it's
about developing and optimizing methodologies to
intelligently manage customer relationships." |
"Build
a Customer-Driven Technology Strategy"
CRMguru.com |
"Becoming
a customer-driven company means commitment, vision
and a ruthless focus on genuine customer needs instead
of just products. In this challenging economic climate,
there is no greater source of competitive advantage." |
|
| White
Papers |
"CRM
in a Down Economy"
Peppers and Rogers Group |
"Even
as companies scale back their economic capital
spending, our informal surveys show that most
firms still intend to allocate their first spending
to the CRM space. This is despite the fact that
for most businesses, managing customer relationships
is a difficult task to implement…"
Send me the
White Paper > |
"How
to Turn Around Your Stalled CRM Implementation"
Peppers and Rogers Group |
"Properly
implemented, CRM can supercharge an organization's
effectiveness. That's the reason overall CRM spending
climbed to $7.8 billion in 1999 (the Aberdeen
Group) and new license revenue for CRM technology
vendors reached 3.7 billion in 2000 (Gartner)."
Send me the
White Paper > |
"The
vSente 3Ci Roadmap"
vSente, Inc. |
"Before
executive managers commit their organizations
to CRM they should fully evaluate the implications.
This briefing discusses the core concepts of C3i-adaptability,
C3i infrastructures, and ranks our top-five vendors."
Send me the
White Paper > |
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